"Parents based in the northern part of London wants to find an extraordinary and qualified instructor to support their youngest child on his initial journey to turning into an English gentleman."
Upon seeing this advertisement, you might naturally miss the wording "initial stages" as just an expression.
But, it might be the most important aspect of this distinctive employment listing, as it aims to find a mentor for a one-year-old.
Hundreds of submissions have since been received since the anonymous family posted their call for the highly paid tutor, who must be "a uniquely qualified person".
During the past few weeks, the advert has gained attention in the news, with several asking why?
Progressive Approach
The CEO, head and founder of an education consultancy, which is helping the family in their hunt, stated that notwithstanding initial scepticism, he found the idea "far sighted", and "progressive".
When he consulted the family, he noted they understood the unconventional aspect of their demand, and how immature their son is.
Nevertheless, they explained that they "didn't want to wait any longer" to engage a tutor, as they had held off until their firstborn was five, and by that point "cultural conditioning had already taken hold".
What exactly does the family refer to by "cultural bias"?
It's "all-encompassing", the expert answered. "The manner you eat, the way you speak".
He said the elder child had adopted "very nuanced, unspoken signals" from the family, and had taken on their cultural norms. The family told the consultant they did not want history to recur with their younger child.
The strategy: To hire a English tutor, who should speak with RP, to influence the baby from day one.
Osmotic Learning
"Much of the learning at the start here is kind of absorbed naturally," said the expert.
It's through this subtle influence that the family are aiming the child will acquire the UK customs they aim to cultivate.
The consultant explained the tutor needed to be somebody who went to "prestigious academies – similar types of schools as the family aspire to send their son to".
"The educator must be the right kind of person, they'll be carrying out things they may not realize they're doing, effortlessly," he added.
Expense Not a Factor
The family explained to Adam the successful candidate should ideally also have understanding of or passion in horse riding, alpine skiing, creative fields and music so as to inspire the child in a diverse set of interests.
Furthermore though, he explained the family desired the tutor to sign up the child on a range of courses so the child would be "pony-riding and picking up an musical instrument by the time they are about three years old".
In the family's perspective, helping their son develop into a "British gentleman" will result in success and open doors.
"Taking into account the advantages and disadvantages of that, because it's definitely a class statement," he comments.
But, in spite of all this tutelage in "Britishness", could the child adopt what is termed cultural bias from the globally influenced family he lives with in any case?
"Absolutely", replied Adam. "They understand this could fail, but they've simply adopted the attitude of, 'let's give it a go and we should start as quickly as we can', because the cost of it is not a concern," he explained.
Overly Optimistic
Several in the education sector who have similar doubts.
An education leader, head and founder of a tutoring service, who also offer personal educators, stated that "the development of adopting dual cultures, or indeed, discovering oneself, is something that must be experienced personally, not engineered."
He wrote that he had relocated from China to the UK at the time of childhood, and had been educated knowing and living two backgrounds. He progressed to study at a prestigious UK institution.
"The concept that an individual can serve as a living vessel of English culture, an individual who can in some way transfer the attributes of a English gentleman to a 12-month-old child, appears naive and unrealistic," he stated.
"In my experience, employing a quintessentially English tutor from early childhood will not necessarily produce the result they want.
"I did not have such a tutor, and nevertheless I have been fortunate enough to enjoy numerous of the opportunities they hope for their son."
He continued: "The truth is, self-identity cannot be forced from the external environment; it must be embraced, and it must come from within."
Acquiring Englishness
Certainly, Britishness is something the CEO hopes can be instructed – and commercialized.
"I believe the fact that the global community views us in this light is something that we should be cherishing|valuing|appreciating